Battle For The Fans — Christopher Gonzalez

Battle For The Fans

Campaign key visuals created with artist duo, KATIKØ, in partnership between McDonald’s, Netflix’s KPop Demon Hunters, Netflix’s brand IP team, and Sony Pictures Imageworks.

Client: McDonald’s
Agency: Wieden+Kennedy New York
Key Visual Artists: KATIKØ (Here Creative), Sony Pictures Imageworks

_{All three key visuals lived on the McDonald’s digital OOH board in Times Square for the duration of the campaign and were also included in the April ‘26 issue of Rolling Stone, which launched through an activation at Iconic Magazines.}